Limited-Time Price Test with Non-Dealer Managed Consumers

Timeline:

From May 8 through June 3, Generac Power Systems will be conducting A/B price tests for the LTE LP Fuel Level Monitor with consumers who do not have a Fleet Dealer associated with their Mobile Link account.  

Why:

As part of an extensive pricing research, Generac Power Systems will be administering consumer price tests for the LTE LP Fuel Level Monitor hardware. From May 8th through June 3rd, we will be conducting A/B price tests targeted towards a select group of consumers who do not have a Fleet Dealer associated with their Mobile Link. 

The test will be conducted during two, 2-week promotional periods in which consumers will be able to purchase a tank monitor for a discounted hardware price. The discount will only be available to consumers during their promotional period, through the link in their email. The terms and conditions within the email state that the dealers are not obligated to honor discounted hardware pricing. 

The results of the price test will provide valuable insights that will be used to inform the price strategy for the LTE LP Fuel Level Monitor. 

Email Example:

Emails are going to vary a bit between the different emails we are putting out. However, this is the general idea of what they will look like. (example below)